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The Alternative Brochure

In recent months I've noticed a shift in the way clients require brochures. Most now want the flexibility to update and add content easily and so the shift has been towards folders and insert cards rather than the permanence of bound brochures. Perhaps this reflects the impact of the web and the need for content to change periodically and on demand.

Gone are the days of 5,000 print runs as clients are now looking for maybe 100 or 150 copies due to digital printing. There still is a roll for printed brochures as most clients need the visual tools to help them during face-to-face conversations without the reliance on technology. Equally I am finding clients want to be able to leave something tangible behind when the meeting is over. Lets hope print doesn't completely dissapear before the end of 2013!


An Inspired Choice...

Wade Creative has been working with Huddersfield training company inspire Training Solutions to design their latest sales pack.

The square format folder and inserts soon to be launched reflects the company’s changing range of courses and also offers an insight into this international business whose work stretches into Europe and the Far East.

To find out more about inspire Training Solutions go to