Design Coordination is Key
Friday, August 22, 2014 at 10:59AM
Steve Wade

Coordination is key I always say. Why? Well, with new businesses its key to coordinating your brand. A common mistake of start-up businesses is to go to your graphic designer for a logo, the sign company for your signs and the printer for your stationary and leaflets etc.

The end result is a uncoordinated look to your branding which has been interpreted 3 ways. To use an analogy its like buying a suit, would you buy your jacket, trousers and waistcoat from 3 different shops?

As a designer it my job to manage and apply your branding correctly so colours are matched, the style is consistent and the messages your want to portray are coming through.

Every client has the autonomy to shop around, to get the best price and as new businesses there is a temptation to go for the best price or try and handle things your self as its your new baby. Surely better to leave to design to experienced professionals so you can get on with running your business.

After all, loyalty with your designer will prove to be much more fruitful in the long run as designing a brand takes on a deep understanding of your business.

Article originally appeared on Logo Design | Brochure Design | Exhibition Design from Wade Creative (
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